With over 15 years of experience, I help global tech brands translate complex ideas into marketing that performs. My bilingual strategies bridge audiences and accelerate growth across SaaS, semiconductors, and digital ecosystems.
Here’s how I applied ABM principles in the real world — even without a formal toolkit.
At Renesas, I developed a proto-ABM system from the ground up — identifying 40+ strategic accounts across regions, building messaging playbooks, and piloting an engagement dashboard. This initiative shortened time-to-value by 21% and laid the groundwork for a scalable, insight-driven GTM model.
My email programs blend storytelling with segmentation and analytics. By targeting buyer personas with role-specific value messaging, I’ve boosted open rates by 30% and driven consistent SQL generation. I also led nurture automation setup using HubSpot and Salesforce integrations. Image is FPO.
I’ve used LinkedIn Ads and paid content to support technical campaign goals — from driving webinar signups to account-based retargeting. My campaigns are designed to speak to engineers, not just execs — with click-to-lead strategies tracked through UTMs and conversion tags.
I produce webinars that feel like content, not commercials. At Renesas, I partnered with FAE teams and influencers to host multilingual product webinars with live demos, Q&A, and follow-up sequences — increasing post-event conversion by 22% in pilot regions.
Small UX changes drive big results. I’ve optimized landing pages, gated content flows, and partner microsites through rapid A/B testing and heatmap reviews. In one case, simplifying a form layout improved lead capture rates by 40% in a quarter.
I lead with data. From building dashboards that track multi-channel attribution to surfacing insights on buyer journey drop-offs, I make marketing measurable. My reports influence leadership decisions on spend, priority segments, and messaging focus.
